DaveLindberg.net

The algorithms used by larger Pay Per Click advertisers can produce some less-than-stellar ads — and, we can assume, sales results to match.
ROI Revolution has posted their second Funny Adwords Contest. This time, contenders include “Quality Low at Amazon.com” and “Sell Your Soul on eBay“. Vote for your favorites, or check out the Round 1 […]

Alan Rimm-Kaufmann was generous enough to post a recap of his clients’ year-over-year Pay Per Click performance for 2007 vs 2006. Some useful online-retail benchmarks here, including click-throughs [dropping], CPCs [on the rise], conversion rates and ACS [Ad Cost of Sales] ratios. Fun to compare your own results against these soft numbers.

Quick post on an article by Alan Rimm-Kaufman on paid search optimization via keyword segmentation, “Should Stronger Keywords Subsidize Weaker Keywords?”
A holistic strategy for maximizing sales within a set performance criteria. Flagged here for ready reference.

The headline “SEO is Dead” has a history of generating links since long before the term “linkbait” was invented. Mike Grehan’s recent proclamation “SEO Is Dead, Long Live, er, the Other SEO” takes this controversial statement and begins the process of placing it in the broader space of marketing. Mike provides sample result pages from […]

From Sunday’s NY Times article by Randall Stross, and the resulting spin, a couple of notable takeaways:
Profit margins in the search business are mind-boggling, and cannot be obtained in other segments of the technology world. Google’s net profit margin last year was 29 percent. Amazon’s was 1.8 percent — yes, that is a “1” followed […]