Archive for 'search'
Duplicate Content Catch-22
Bloggers and ecommerce sites alike are working hard to deal with the unintended consequences of their content management systems. For all their wondrous flexibility, blogging software can create duplicate content at just about every turn — archives, categories, tags, stubs — each can potentially create, as Google puts it, “substantive blocks of content within or […]
Posted: May 10th, 2007 under marketing, search.
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KeyWord Research Tools
A short list of interesting online keyword analysis tools.
Posted: April 13th, 2007 under search.
Comments: 1
Search Engine Strategies, New York
Looking forward to spending a couple of days at SES_NY next week. For immediate reference, a couple of quick links to the agendas for:
Tuesday, April 10
Wednesday, April 11
Lots of good options here, including seminars on SEO, SEM, Conversion and Analytics.
Posted: April 5th, 2007 under search.
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Search Ranking Factors at SEOmoz
Rand Fishkin has posted an informative and thought-provoking project, where 34 SEO experts weigh in on over fifty issues that can impact your search result standings. Their opinions have been quantified and ranked, both in terms of overall importance and consensus among the contributors. The full list of topics is worth studying; here’s a quick […]
Posted: April 4th, 2007 under search.
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Tracking Search User Data
A recent thread in Webmaster World’s Google Search News forum has a discussion of how a keyphrase can lose its prime position on a serp. It’s a wild thread, with a lot of ideas and war stories bantered about. What struck me as notable is a theory put out by a couple of astute observers […]
Posted: March 13th, 2007 under analytics, search.
Comments: 1