Archive for 'analytics'
‘07 Online Retail: Beat the Numbers
The initial numbers for the holiday season are already coming in. Comscore reports a 19% increase in online revenue for the 2007 holiday season (November 1-December 27), to $28 billion. Spending for the peak holiday season (Black Friday - Christmas Eve) increased by 21% over the same period, although an extra day between Thanksgiving […]
Posted: January 1st, 2008 under analytics, marketing.
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Optimizing Sales for Paid Search
Quick post on an article by Alan Rimm-Kaufman on paid search optimization via keyword segmentation, “Should Stronger Keywords Subsidize Weaker Keywords?”
A holistic strategy for maximizing sales within a set performance criteria. Flagged here for ready reference.
Posted: July 24th, 2007 under analytics, marketing, search.
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Evolution of Marketing
In a recent Omniture presentation entitled Integrated Marketing: Making Data Work For Your Customers, Forrester Research VP and Research Director Elena Anderson provides some eye opening numbers that help to clarify the state of marketing on- and off-line.
First, a recap of way consumers today view the role of advertising
Consumers who agree with the statement “I […]
Posted: July 12th, 2007 under analytics, marketing.
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Apparel Looks Strong Online
Forrester Research and Shop.org released their new state of the industry report this week. The big news in The State of Retailing Online 2007: last year’s online sales leader was the apparel category. Sales of clothing, accessories and footwear totaled $18.3 billion, up 61% over 2005 — a strong contributor to the 29% overall growth […]
Posted: May 20th, 2007 under analytics, marketing.
Comments: 1
Tracking Search User Data
A recent thread in Webmaster World’s Google Search News forum has a discussion of how a keyphrase can lose its prime position on a serp. It’s a wild thread, with a lot of ideas and war stories bantered about. What struck me as notable is a theory put out by a couple of astute observers […]
Posted: March 13th, 2007 under analytics, search.
Comments: 1