Archive for 'analytics'
Creativity by the Numbers
Over lunch at a recent conference, a marketer complained about her design team. Their revamped web site was very well designed – perhaps too well. Highly interactive, thoughtfully scripted and artfully presented, the team relied heavily on Flash to achieve what was, to their eyes, a compelling online experience.
The marketer was concerned that the site’s […]
Posted: April 7th, 2009 under analytics, creative, marketing.
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Holiday Post Mortem
Among the slew of analysts looking back to the 2008 holiday season, comScore has estimated that online sales from November 1 through December 23 were actually down 3% from the year before. Apparel was one of the bright spots, with an online increase of 4%, compared to a 19-21% decrease in the category overall sales. […]
Posted: January 10th, 2009 under analytics, marketing.
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Lifestyle on Category Pages
At first I thought ElasticPath’s post “Should Your Use Large Images on Category Pages?” would shed light on the size of thumbnails, but the discussion is about the importance of testing big-footprint lifestyle imagery. Does a large banner above the thumbnails add a sense of place to the page, similar to display banners in the […]
Posted: December 29th, 2008 under analytics, creative.
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‘07 Online Retail: Beat the Numbers
The initial numbers for the holiday season are already coming in. Comscore reports a 19% increase in online revenue for the 2007 holiday season (November 1-December 27), to $28 billion. Spending for the peak holiday season (Black Friday - Christmas Eve) increased by 21% over the same period, although an extra day between Thanksgiving […]
Posted: January 1st, 2008 under analytics, marketing.
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Optimizing Sales for Paid Search
Quick post on an article by Alan Rimm-Kaufman on paid search optimization via keyword segmentation, “Should Stronger Keywords Subsidize Weaker Keywords?”
A holistic strategy for maximizing sales within a set performance criteria. Flagged here for ready reference.
Posted: July 24th, 2007 under analytics, marketing, search.
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