DaveLindberg.net

Over lunch at a recent conference, a marketer complained about her design team. Their revamped web site was very well designed – perhaps too well. Highly interactive, thoughtfully scripted and artfully presented, the team relied heavily on Flash to achieve what was, to their eyes, a compelling online experience.
The marketer was concerned that the site’s […]

“Please DONT get me a Vermont Teddybear.”“Vermont teddy bears? No bloody way Dude!”“Vermont teddy bears do not make good vday gifts for women.”
For a company that does the vast majority of its business in one short intense holiday season, Vermont Teddy Bear is inadvertently taking social media to a brand new level.
Its latest advertising […]

At first I thought ElasticPath’s post “Should Your Use Large Images on Category Pages?” would shed light on the size of thumbnails, but the discussion is about the importance of testing big-footprint lifestyle imagery. Does a large banner above the thumbnails add a sense of place to the page, similar to display banners in the […]

Another end-of-year post: a selection of images taken during 2007. If less is more, here’s a lot. Fewer shots this year than in the 2006 set, and all locations within a 5 mile radius. See the slideshow or click a tnail.

A list of the best marketing books I’ve had the pleasure of reading during the past year. There were others that were professionally important but overly technical, more that made the effort but not the grade. Each of these combines a fresh approach to thinking about eComm with clear and often entertaining writing skills.
Have […]