Archive for 'marketing'
What’s the Role for DRM in a Customer-Centric Market?
Leaving user generated videos and the world of YouTube aside, video over the web is, by most accounts, either:
the next biggest thing that’s about to break or
the thing that’s most broken or
that which has broken the most hearts or
all of the above
In spite of the sorry state of commercial video distribution over the web, the […]
Posted: April 14th, 2008 under marketing.
Comments: 1
‘07 Online Retail: Beat the Numbers
The initial numbers for the holiday season are already coming in. Comscore reports a 19% increase in online revenue for the 2007 holiday season (November 1-December 27), to $28 billion. Spending for the peak holiday season (Black Friday - Christmas Eve) increased by 21% over the same period, although an extra day between Thanksgiving […]
Posted: January 1st, 2008 under analytics, marketing.
Comments: none
Page Turners
A list of the best marketing books I’ve had the pleasure of reading during the past year. There were others that were professionally important but overly technical, more that made the effort but not the grade. Each of these combines a fresh approach to thinking about eComm with clear and often entertaining writing skills.
Have […]
Posted: December 20th, 2007 under creative, marketing, work.
Comments: 1
An Eye on Vermont’s Brand
In the local news today, an analysis of Vermont Governor James Douglas’ plan to develop and market a Vermont-branded standard for evaluating carbon offsets. Among the wealth of political opinions and posturing, a comment by “free-market advocate” John McLaughry caught my eye.
After expressing his strong skepticism on the carbon credit program — “I can’t […]
Posted: December 2nd, 2007 under marketing.
Comments: none
Pay Per Click Performance Notes
Alan Rimm-Kaufmann was generous enough to post a recap of his clients’ year-over-year Pay Per Click performance for 2007 vs 2006. Some useful online-retail benchmarks here, including click-throughs [dropping], CPCs [on the rise], conversion rates and ACS [Ad Cost of Sales] ratios. Fun to compare your own results against these soft numbers.
Posted: November 18th, 2007 under marketing, search.
Comments: 1