Archive for 'marketing'
eMarketer: Apparel on Social Networks
With all the news and research going into the development of marketing techniques for web 2.0, it’s kinda scary to find experts who are still having trouble figuring out what to do with the social web. In a recent article, eMarketer.com points out the influence that apparel sites have on social users, but bemoans […]
Posted: October 26th, 2007 under marketing.
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Mark My Words: Social Bookmarking Is Getting Easier
The social bookmark explosion continues. Not just for storing and organizing your favorite sites: bloggers, marketers and SEOs have take to social bookmarking as a way to build backlinks, PageRank and SERP standing.
Ajaxflakes just published a new list of over 300 social bookmarking sites, “all tested and live”. Although the categorization is a tad […]
Posted: October 4th, 2007 under marketing.
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30 Days Later
The way you define success also defines your strategy and your actions. Case in point: I’m just coming off of a month-long experiment in internet marketing web 2.0 style. Mike Mindell ran a brief article in a WordTracker email about his involvement in the 30 Day Challenge, an online course in web marketing […]
Posted: September 29th, 2007 under marketing.
Comments: 1
Optimizing Sales for Paid Search
Quick post on an article by Alan Rimm-Kaufman on paid search optimization via keyword segmentation, “Should Stronger Keywords Subsidize Weaker Keywords?”
A holistic strategy for maximizing sales within a set performance criteria. Flagged here for ready reference.
Posted: July 24th, 2007 under analytics, marketing, search.
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Evolution of Marketing
In a recent Omniture presentation entitled Integrated Marketing: Making Data Work For Your Customers, Forrester Research VP and Research Director Elena Anderson provides some eye opening numbers that help to clarify the state of marketing on- and off-line.
First, a recap of way consumers today view the role of advertising
Consumers who agree with the statement “I […]
Posted: July 12th, 2007 under analytics, marketing.
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