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Archive for 'marketing'

Search, Death, and Other Relevant Issues

The headline “SEO is Dead” has a history of generating links since long before the term “linkbait” was invented. Mike Grehan’s recent proclamation “SEO Is Dead, Long Live, er, the Other SEO” takes this controversial statement and begins the process of placing it in the broader space of marketing. Mike provides sample result pages from […]

Apparel Looks Strong Online

Forrester Research and Shop.org released their new state of the industry report this week. The big news in The State of Retailing Online 2007: last year’s online sales leader was the apparel category. Sales of clothing, accessories and footwear totaled $18.3 billion, up 61% over 2005 — a strong contributor to the 29% overall growth […]

Duplicate Content Catch-22

Bloggers and ecommerce sites alike are working hard to deal with the unintended consequences of their content management systems. For all their wondrous flexibility, blogging software can create duplicate content at just about every turn — archives, categories, tags, stubs — each can potentially create, as Google puts it, “substantive blocks of content within or […]

Starting an Online Store

Granted, it’s as much of a promotional release as it is a piece of editorial, but this article recaps a realistic and common growth process for a small online startup. Worth the read.

Survey Says:

A client is looking to run an online survey. So far, I’m impressed with FreeOnlineSurveys.com — it’s a subscription model with an easy interface and solid reporting features. The “Free” part of their name is a limited-capability test mode [fewer than 50 respondents, no presentation customizations, etc.] which really doesn’t have much appeal beyond internal […]