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Page Turners

A list of the best marketing books I’ve had the pleasure of reading during the past year. There were others that were professionally important but overly technical, more that made the effort but not the grade. Each of these combines a fresh approach to thinking about eComm with clear and often entertaining writing skills.
Have […]

Present.

What a treat to stumble across Merlin Mann’s collection of Mindfulness entries over at 43F.
Mindfulness — being fully aware of, and involved, in the present moment — relates directly to the GTD metaphor “mind like water,” where one’s response to any situation is exactly appropriate to the event.

Building on a Cyclical Process

Neil Mason wrote a recent article in Clickz that neatly summarizes the three stages of building an organization that can effectively analyze and use data from its online marketing and sales endeavors. He uses the metaphor of a journey, and describes three steps:

Getting Email Up to Date

In spite of Apple’s overall high reputation for quality products, their Mail application has always struck me as coming up short of the bar. Limited format availability, lack of integration with iCal, clumsy setup for multiple accounts — the list goes on. And while the up-and-coming Leopard promises to fix some of these issues, for […]

GTD with Basecamp

I’ve been trying to work with Basecamp for about a year now as a project management tool. While there were some appealing aspects to the overall approach — list-focused, web centric, highly flexible — the structure seemed so heavily focused on collaboration that I often suspected it was the wrong tool for keeping my own […]