Page Turners
A list of the best marketing books I’ve had the pleasure of reading during the past year. There were others that were professionally important but overly technical, more that made the effort but not the grade. Each of these combines a fresh approach to thinking about eComm with clear and often entertaining writing skills.
Have a recommendation? Feel free to post it here — I’ve got some travel time booked and would love to catch up on the latest.
Posted: December 20th, 2007 under creative, marketing, work.
Comments: 1
Comments
Comment from Marketing Prowess
Time: January 22, 2008, 3:57 pm
Great list. In addition to The Long Tail, here are my top choices…
1. Made to Stick by Chip and Dan Heath
2. Citizen Marketers by Ben McConnell and Jackie Huba.
3. Wikinomics: How Mass Collaboration Changes Everything by Don Tapscott and Anthony Williams
4. The Eyes Have It: How to Market in an Age of Divergent Consumers, Media Chaos and Advertising Anarchy by Kevin Lee and Steve Baldwin
Thanks again for the post. I cant wait to check out some of the other titles. -Marketing Prowess Editors
Write a comment